There’s definitely a wrong way and a right way to utilize pay per click advertising for your business. Many businesses tend to look at PPC as a way to drive traffic to their site, not necessarily as a tool to actually capture potential customers – in fact, in 2007, approximately 75% of B2B companies were sending PPC traffic directly to their homepage.

(We’re hoping that number has dropped quite a bit since then.)

The beauty of PPC is that you can send immediate traffic to a landing page specifically designed to capture visitor information – whether as a lead, or an actual sale.

PPC Advertising: The Challenge

So when a local Communications Service Provider (lets call them CSP for short) came to us for advice on PPC, we took one look at their account and realized we could do some great things for them, pay per click-wise.

This CSP handled both B2B and B2C business, so they had several campaigns for different types of services. We noticed several issues immediately:

- They were sending traffic to the homepage
- They had no lead capture form on the homepage
- Because of that, they had no conversion tracking set up for their PPC
- They were also utilizing both the content and search networks
- Some campaigns were nationally targeted, though they only service Central Pennsylvania

Immediately we got to work on their pay per click advertising. Some of the changes we made included:

- Consulting with them to develop landing pages tailored to each campaign WITH lead capture forms
- Setting up conversion tracking
- Researching more keywords for the campaigns to increase search traffic
- Testing content network and ultimately deciding against it because of low conversions
- Geo-targeting campaigns to the correct service areas

Pay Per Click Advertising: The Results

The campaigns were paused throughout April & May, and turned back on in June. Below you’ll see the results comparing March to June, and then July to August, as we tweaked their pay per click campaigns.

We’re still working with this client to continue optimizing the campaign and lower lead costs even more. Visit our site for more information on pay per click advertising and what we can do for your campaigns. Get a quote now.

A real estate marketing and lead generation company approached Prospect MX last year with a challenge to our Pay Per Click Management team: take our already wildly successful PPC campaign and get us even more leads for less money.

Challenge accepted!

The Importance of Pay Per Click Management

The point of this particular PPC campaign is to drive visitors to a landing page where they can request a free home value report from a real estate agent. Since the company only had real estate agents in certain areas, the campaign is geo-targeted to only those areas.

The problem was that although they had someone to update the geo-targets on a daily basis – that’s ALL the person did – they knew next to doing about Google Adwords and PPC strategies in general.

Now again, this PPC campaign was doing great to begin with – the account had age, authority and great quality scores and conversion rates.

Check out the stats from July of last year:

July 1, 2008 – July 31, 2008
Impressions: 527, 700
Clicks: 17,882
Cost: $26,313.90
Leads: 4,198
Conversion Rate: 23.48%
Cost Per Lead: $3.89

Pay Per Click Management: Analysis & Results

We love a challenge here at Prospect MX, so our PPC specialist dug in and began analyzing the account. What we discovered was that sometimes all it takes is an extra eye to find those little things that, when tweaked, can have amazing effects on a PPC campaign.

After a complete analysis of the campaign, we came up with a rather simple list of recommendations, which mainly included getting rid of underperforming keywords and lowering the Cost Per Click (CPC) bids.
The results were pretty drastic, to say the least. But don’t take our word for it – you can see by the comparison chart below the difference between last July and this July’s statistics.

The Moral of The Story: Pay Per Click Management Is Important!

Sometimes little changes to your marketing tactics can have the biggest effect – especially with internet marketing and Pay Per Click advertising.

Just goes to show you – even if you think your PPC campaign is as good as it’s gonna get, an experienced eye might be all you need to take it to a whole new level.

If you’re looking to improve your current PPC results, get more info on our pay per click campaign management services today. Get a quote now.

People not “in the business” might assume that there are only so many places to purchase used emergency vehicles, but the market is actually very competitive. A dealer of these unique autos had a website well connected inside its industry, but believed it was missing out on tons of traffic because the site wasn’t properly optimized. Prospect MX stepped up to the challenge of pointing the website in the right direction through the use of SEO services and link building.

Our Strategy For Auto Internet Marketing

The organic SEO team at Prospect MX did extensive research on keyword search trends related to fire trucks to determine the industry’s highest volume search terms.

After Prospect MX identified the most searched for terms in the industry, on-page optimization of the site was completed and fresh content was written. Finally, link building was conducted to continue to build search engine authority to the website for long tail search terms and similar search terms.

Auto Industry Internet Marketing Results

In as little as two weeks, Prospect MX’s SEO services took the website from outside the top 200 search results in Google for its highest volume, top target keyword - to the first page of Google results. Truly, a remarkable accomplishment in any competitive search vertical.

At the completion of the client’s initial phase of SEO services, the client finished with:

- Page one Google rankings for its highest volume keyword terms
- An immediate boost in relevant web traffic generated by organic searches
- An increase in customer inquiries about its inventory

The internet marketing team at Prospect MX realizes that the goals of every website and business are different. This is why we customize the internet marketing strategies we implement for every new client. If you’re ready to improve your site rankings, generate more website traffic, and receive more business from your website - get a quote now.

As a way to discover the benefits internet marketing can have on their business, a greenhouse contacted Prospect MX to help generate sales of a popular “As Seen On TV” product during a period of time traditionally considered “cold” in the greenhouse retail calendar.

The challenge for the greenhouse was establishing its website as an authority on the product despite going up against some of the top online retailers.  Producing an authority page would lead to better traffic, better organic search rankings, and, most importantly - more sales.

Prospect MX set out to create one highly relevant, high authority webpage on the client’s website about the product, optimize the new page for organic search engine rankings, and convert traffic from points all over into solid revenue stream for the Mid-Atlantic greenhouse.

Our Strategy For Retail Internet Marketing

It can be hard for traditional “brick and mortar” retailers to compete with the giants of online retail for highly competitive product terms. With 76% of queries in search engines consisting of “long tail” phrases, however, a lot of opportunity is presented to businesses that optimize their sales page for long tail phrases.

Prospect MX developed a new webpage on the client site specifically optimized for long tail searches, and conducted high authority, relevant link building with anchor text targeting broad search terms.

While the link building improved the client’s search rankings for the broad-reaching search terms, the new webpage also saw search ranking improvements across the board for the related long tail terms. This project created a higher visibility for the client’s website and effectively allowed it to compete with in the same space online with significantly larger online retailers.

Retail Internet Marketing Results

At the completion of the campaign, the greenhouse retail outlet finished with:

- Page one Google rankings for over 30% of its target long tail terms
- Over 1,000 online transactions
- An online conversion rate 107% higher on specific long tail terms related to the product.

Every company - regardless of size - has the opportunity to position its products right next to the largest online retailers and compete for business online if they use internet marketing services.

Online retail sales are projected to be 7% of all retail business (about $156 billion in 2009). How much more of that $156 billion (according to Forrester Research) can your business use?

Prospect MX can build a web marketing plan designed to immediately generate new revenue for your business. Get a quote now.

A transportation company with a regional, business-person clientele realized last year that 80% of its core market was going online to find its services instead of using the yellow pages.

Only one problem existed - the company had NO VISIBILITY in local search results. In nearly every market the transportation company serviced, they had search rankings in Google outside of the top 200.

Prospect MX set out to drive more local search traffic and web leads to the company’s web site by optimizing it for local search engine marketing.

Our Strategy For Local Internet Marketing

In addition to completing an extensive website cleanup to ensure proper optimization, the Prospect MX content development experts also created five new, unique web pages. Each page included relevant information on the client’s type of transportation plus on-page optimization for five different geographic target markets.

Extensive link building then followed with a strong emphasis on local business listings, national transportation service directories, and one-way contextual links from authority websites.

Local Search Marketing Results

At the completion of the campaign, the transportation service provider finished with:

- Page one Google rankings for over 30 high volume and long tail keyword searches in the client’s target markets.
- A conversion rate increase of over 200% in consecutive months.
- Over 50 highly-qualified business leads.
- Highly-trafficked profiles and listings sending direct traffic referrals from websites like Craigslist, Facebook, Yelp!, and Yahoo! Local.

As local newspapers and radio stations continue to lose readers and listeners, you need to invest your advertising dollars in a medium that is measureable and emerging. Don’t assume that because there aren’t many competitors in your market that you don’t need a strong web presence to boost sales and generate new customers.

The time is now to officially open the doors of your local business to customers  on the world wide web. Start your local internet marketing campaign today. Get a quote now.

An IT services firm was introducing a niche software in the word processing field. The firm came to Prospect MX looking for SEO services and a web marketing plan to build organic search rankings, generate downloads, and create buzz about their product through social media.

Our Strategy For Online Product Marketing

Following the design and release of a keyword-centered subdomain (including a blog and customer support forum), Prospect MX submitted their product to the most well respected software review websites on the net as way to generate incoming traffic and acquire quality inlinks.

During the link marketing process, the software also caught the attention of the bloggers at PC Magazine. A review on PCMag.com followed and word about the product even made its way onto popular software social media news site DZone.

Internet Marketing Campaign Results

At the completion of the campaign, the IT services firm finished with:

- Page one Google rankings for its main target, highest volume keyword
- Quality inlinks from the web’s top software review sites
- A high-authority review from the top PC web publication
- Numerous product downloads
- Development of a plan to continue buzz for future products using social media networking

Do you have a new product worthy of authority in the search engines? Does your company need buzz on the blogosphere to drive sales and get introduced to new customers? Prospect MX is the right web marketing company to plan an online campaign for your product that meets and exceeds your goals.

It’s time you really put your products online. Get a quote now.

Past experience and success is the number one thing you should look for when deciding what Internet marketing company you want to work with. Quite frankly, there are many Internet marketing companies to choose from.

A problem commonly arises when a business owner or professional marketer is making the decision of which web marketing company to choose. Many Internet marketers with very little success still understand the concepts of Internet marketing to a greater degree than the business owner or professional.

Past successes are the closest thing you can get to guaranteed success.

If you are meeting with an Internet marketing firm and they can not show you specific examples of how they achieved success in a situation similar to yours - it may not be the best bet to go with that firm. We haven’t experienced everything, so this will put us out of the mix in some situations as well.

But that’s okay…  if you’re campaign isn’t going to be a success… it’s simply not a good idea for us to work together.

This site is here to show you what Prospect MX is good at.

We have compiled a list of customer success stories in different sectors of Internet marketing and have them available for you to see right here. Sometimes, the story will include a video to show you in more  detail what we achieved with that particular customer.

Anyway, we hope you have a great time looking around our site. When you’re finished, please head over to our actual internet marketing agency site where you can learn much more about Prospect MX and how we may be able to help your business grow.